Your choice in Mad Alchemy chamois cream comes down to "do you want that tingle?" - Euro Pro has a bit of menthol to provide that classic cooling feel, in addition to friction and saddle sore protection. If you like that cool menthol feel, PRO is for you. If not, Mad Alchemy's Pro+ is what you want for the same protection without mental.
Euro Pro offers hints of cedar forests and light alpine herbs for a relaxing start to every ride. Essential oils have anti-bacterial and anti-fungal properties.